First and foremost, what is an infographic?
An infographic is just a way of presenting information and data in a visual
format. These types of graphics have been very popular for the past few years
and they are the most important tool for search engine optimization. As the
Google algorithm changed to the recent Hummingbird update, SEO efforts have
gone more neutral and hence, this interactive infographic helps in maintaining
high rankings in the engine. The great way is that these infographics get
shared largely on all social media platforms and also get updated on relevant
websites.
It is not just SEO benefits that are
extracted out of a good infographic. There are tons of other benefits like
getting your message across in a specific manner. Like people do not want to
get bombarded with too much information that is boring. But when you present
them with any interactive infographic it helps
them grasp more information and data in an easier manner. Good pictures, pie
diagrams, charts, bar charts etc are a way to enhance information
understanding. The trick to creating a good infographic is to make it visually
appealing while keeping it simple at the same time.
Corporate
presentations with infographics: Consumers want
to read, understand, and grasp more information but this cannot happen when
there is too much content and very little division. So today, businesses are
using infographics as a way to engage their target market and drive traffic to
their website. Not just website, but even social media platforms and among
employees for internal use as well. It is a known fact that when an infographic
is done in the right manner, it can drive ROI’s as well. Even corporate
presentations use infographics to make sure their information is disseminated
in the right manner to the client and is also easy to capture.
Animated
infographics trend: An interactive chart or a diagram, which is designed to make the
data easily understandable, is an infographic and when the same thing is done
in a graphic manner, it is called as an animated
infographics. The superb and informative content are a very effective
way of digitally marketing your product or website. They include some
really appealing objects and diagrams, human figures, or anything that is very
visually stimulating to the reader. A good infographic can be grasped 30 times faster
than your regular data.
Interactive
infographic benefits: There are tons of benefits of a good and well made infographic.
They point out casual relationships – connecting one piece of information to
the next with fluency. They tell a story that is visually appealing. They allow
you to use both words and moving images to drive a point home. Creating
an interactive infographic is no walk in the park but with the right support
and a little creativity you can nail the perfect way design and information
interpretation. It allows the viewer to control their experience and the rate
at which they learn. Also they can be easily shared across social media and
other websites.